Monday, 2 June 2014
Clippet Repackages News As Bite-Sized Audio Snippets For Mobile Social Teens
Clippet soft-launched its app within the Britain early last month, ANd has plans to feature an robot version later this summer, still as building out further content sorts on the far side its current specialize in delivering daily news, together with events coverage, opinion items and localized news. A full nationwide launch is pegged for Sept, with the potential to expand the format to alternative markets in future if it proves winning.
Clippet has conjointly set a point in time on the length of every of its news things no over sixty seconds. thus these area unit audio snippets. Or bitesized news things which will be consumed on the go. every is scripted to supply a really compact summary of what are often advanced problems e.g. a bit on this standing of the Asian country enquiry stripped of specialist terminology and delivered during a informal manner by Clippet’s team of young journalists.
Getting teens engaged with goings
If Clippet will return up with an ideal mobile formula to encourage youngsters to binge on news in their own time, it reckons it'll then be able to apply that formula to legitimatize the business via a poster licensing service it plans to decision Clippet News Managed Services. this may provide publishers and makes the flexibility to exhibit their content through an equivalent short-audio format